Description: The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to―and often instead of―household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
Price: 29 USD
Location: Madison, Wisconsin
End Time: 2024-12-14T16:51:55.000Z
Shipping Cost: 4 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Subject Area: Social Science
Publication Name: Survey Research Methods
Publisher: SAGE Publications, Incorporated
Item Length: 9 in
Subject: Research
Publication Year: 2013
Series: Applied Social Research Methods Ser.
Type: Textbook
Format: Trade Paperback
Language: English
Item Height: 0.4 in
Author: Floyd J. Fowler
Item Weight: 10 Oz
Item Width: 6 in
Number of Pages: 171 Pages
